Generasi #BISABANGET – Haluu x Bear Brand
8th January 2020
When people start discussing and talking about the Millennial and Neo-Millenial generation, stereotypes will easily spread on every bad behavior it might be. This generation lives in a hallucinating world rather than real life, this is the generation of snowflakes, and further, this is the most unique generation that ever lives on earth. But can we challenge this stereotype? Ok, Boomer! Let’s check it deeper. Bear Brand, a powdered milk product under the Nestle corporation, has broken this negative stereotype with its unique yet attractive campaign. Generasi #BISABANGET – Haluu x Bear Brand is an initiative exhibition and playground for younger generations to express their creativity. This special exhibition took on the premise that this generation can be everything they dreamed of, can actualize their passion and breaks the wall that seems impossible for the previous generation and they also can go beyond the imaginable. This exhibition invites the Millenials to be involved in seven provocative installations and several talks show that could inspire them to realize they dream about.
The Space Area, Senayan City. Jl. Asia Afrika No.19, RT.1/RW.3, Gelora, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10270